Persuasive Genre Analysis

The purpose of this advertisement is to demonstrate how the product, Lego, can spark imagination, allowing consumers to "make their own story". This image tells a story that never actually occurred in the Star Wars movie. The audience can be kids who enjoy toys, fans of the Star Wars franchise, or parents who can purchase this product to give as a gift to their children. This ad utilizes the rhetorical appeal of pathos in order to persuade people to buy their product. The red background captures your attention and correlates with the red color of the Lego brand, making the viewers to remember it. It is a visual/text-based mode and digital media. This could be possibly remediated by transforming it into a commercial. I think a video displayed on television could express the theme of Star Wars and the ability of legos to spark creativity well.