Infograph

Buzzfeed Infograph Analysis:

This info graph found on BuzzFeed appeals to me mostly because I am a coffee addict. I find this info graph to be equally useful as it is totally adorable. The image is a compilation of the different forms of coffee (frappe, Americana, Cappicino, etc..) for the purpose of aiding its audience in differentiating between them all. The title for this image states, [...] "So you never mix up a latte and a macciato again". It has a digital media and text-based/visual mode. The audience includes those who enjoy coffee, such as myself, and would find this to be useful in their everyday lives. Ordering exactly what you want at a restaurant just got that much easier. It utilizes the rhetorical appeal of pathos by appealing to the audience's desires. When I look at this image, I want to go get coffee. In fact, I crave all the different forms of coffee. The design and style matches its theme, such as the brown and tan color scheme. The coffee mugs are made transparent so that you can see what ingredient is being used in each coffee form. It can also be noted that the images are cartoon-like/paintings, instead of real-life images.